![]() ![]() ![]() Which brings us to the second lesson that an SEO should learn. He could have been describing the radical changes to many search engine rankings that followed the Florida update in November 2003, the unveiling of universal search in May 2007, or the introduction of real-time search in December 2009. The town of Delta used to be three miles below Vicksburg: a recent cutoff has radically changed the position, and Delta is now TWO MILES ABOVE Vicksburg.” More than once it has shortened itself thirty miles at a single jump! These cut-offs have had curious effects: they have thrown several river towns out into the rural districts, and built up sand bars and forests in front of them. Twain added, “The Mississippi is remarkable in still another way – its disposition to make prodigious jumps by cutting through narrow necks of land, and thus straightening and shortening itself. In Chapter 1, Twain says the Mississippi River “is in all ways remarkable.” As a pilot’s apprentice on a riverboat in 1857, he had to learn “this troublesome river BOTH WAYS” – because the Mississippi was a different river coming up-stream than it was going down-stream when “a boat was too nearly helpless, with a stiff current pushing behind her.” I recently re-read his book, “ Life on the Mississippi,” and found a couple of lessons that an SEO needs to learn sooner or later. Twain, I believe, would have felt right at home in our industry, profession and time. ![]()
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